Understand the platforms
Learn what Google and Meta are each good at, how they differ and where they fit in the customer journey.
Teach me to own it
Own your own customer acquisition strategy.
I bring the same senior marketing experience I use for managed clients into your business, so you or someone on your team can build capability that stays in the local business long after the training ends.
$2,500+ GST once
What you’re paying for
Experience transferred.
Capability kept in-house.
Structure campaigns
Understand how accounts and campaigns should be organised so they remain manageable.
Target the right people
Learn the practical logic behind keywords, audiences, targeting and creative.
Set sensible budgets
Understand how to think about budget allocation without relying on arbitrary rules.
Track real outcomes
Learn how conversion tracking connects advertising activity to enquiries, bookings or sales.
Read and optimise performance
Know what to look at, what to change, when to change it and what to leave alone.
Who it suits
For local businesses that want to build capability inside the business.
This is hands-on direct training. The goal is to leave the business stronger and more capable, with practical customer-acquisition knowledge that stays with your team — not a certificate or a library of generic videos.
Talk About Training ↗Built for local business
Senior experience.
Closer to home.
For some local businesses, the best long-term value is not paying me forever. It is learning enough to run the system confidently in-house and keeping that knowledge inside the business.