Senior marketing experience. Built for local business.

Helping local Kiwi
businesses grow.

I’m Ken. I bring about 15 years of marketing and advertising experience — including work with multi-million-dollar organisations — directly to small businesses around New Zealand.

You work with me, not layers of account managers. I keep Counter Agency lean so more of your budget can go into growing the business, not paying for agency overhead.

Local-business focused • Direct with Ken • Straightforward pricing

Ken Tandy, founder of Counter Agency Consulting
Ken TandyFounder · Working directly with Kiwi small businesses

Why I built Counter Agency

I want local
businesses to win.

I’ve spent about 15 years working across marketing, advertising, websites, analytics and customer acquisition — including work with multi-million-dollar organisations.

The businesses that give a community its character are usually the smaller ones: the local tradie, workshop, cafe, retailer, service business or family operation. I wanted the experience I’ve built to be useful to those businesses too.

Counter Agency is my way of bringing senior marketing experience closer to home. I work directly with owners, keep the structure lean and try to put the budget where it can actually help the business grow — rather than emptying its pockets with unnecessary fees.

15 yearsmarketing & advertising experience Directyou work with Ken Localbuilt for Kiwi small business

For the community

“Good marketing should help put more back into a local business than it takes out.”

When a good local business grows, the benefit rarely stops with the owner. It can mean more local jobs, stronger suppliers, more choice for customers and another independent business staying part of the community.

Practical help for local business

Choose the support that helps your business grow.

I keep the services simple and the pricing clear. If your business does not need something, I am not interested in selling it to you.

01

Google Ads management

For local businesses that want more of the right people finding them through Google, managed directly by me. Ad spend is separate.

$500+ GST / month
Details →
02

Google + Meta management

Google Search and Facebook & Instagram managed together when both can genuinely help the business reach more customers.

$900+ GST / month
Details →
03

Google + Meta Ads training

Bring the capability into your own business. I teach you or your team how to build, understand and manage customer acquisition yourselves.

$2,500+ GST once
Details →
04

Small-business website

A professional home online for local businesses that need to look credible, be easy to find and make it simple for customers to get in touch.

$0build$69 + GST / month
Website details →

Built for the businesses around us

When local businesses grow,
the community grows with them.

I want Counter Agency to be useful to the businesses that keep local communities moving. That means bringing senior experience to the table, being honest about what you actually need, and keeping fees sensible enough that marketing still has room to create value for the business.

The goal is not to build the biggest possible retainer. It is to help build a stronger business.

Talk About Your Business ↗

Common questions

Straight answers.
No hard sell.

If I do not think a service is right for your business, I will tell you.

Is ad spend included?

No. Google and Meta advertising spend is separate from the management fees shown on the site.

Who actually manages my campaigns?

Ken works directly with Counter Agency clients. You get the person with the experience, not a handoff to a junior account-management layer.

Do I own my advertising accounts?

Yes. Transparent account ownership is part of the Counter Agency model.

What’s included in the $2,500 training?

Direct, hands-on Google and Meta Ads training covering the strategic and practical knowledge needed to manage your own customer acquisition confidently. It is not an online course.

Can you help after the training?

Yes. If you want more help later, we can talk about what support is actually useful at that point.

How does the $0 website work?

The website build itself has no upfront build fee. Hosting, domain and ongoing website management are $69 + GST per month.

What if my website needs something more complicated?

Tell me what the site needs to do. If it sits materially outside the normal small-business scope, I’ll make that clear before anything starts.

Tell me about the business

Let’s talk about what would actually help.

01

Send a Message

Tell me what the business is trying to achieve. You do not need to know which service you need.