What is Counter Agency?
Counter Agency is my personal goal of teaching as many small business owners as possible to run their own advertising, saving businesses thousands in agency fees every year. I sit down 1:1 with a business owner, build their advertising accounts with them, show them the tricks, and help set up a low-maintenance marketing funnel to help their business grow.
Unless you're a big, high-paying brand, agencies will rarely give your business enough attention to justify their fees. I've watched specialists manage 20–25 clients each, with clearly stated priorities on the larger accounts. Most agencies sell the service, then hand your account to junior staff who are still learning, all while you keep paying the same monthly fees. For some businesses, that agency fee can be a tipping point; for others, that money would simply work harder elsewhere in the business.
Low-maintenance ads built together from day 1.
Ken Tandy: Performance Marketing Consultant
I’ve managed advertising campaigns in markets including New Zealand, Australia, the United States, Japan and the United Kingdom. I’ve managed ad budgets from $300 per month to $100K per month for clients across ecommerce, tourism, education, financial services, hospitality, SaaS, health & wellness, and more.
After 15 years running marketing and advertising campaigns behind the curtain, I've stepped out to help businesses grow rather than help agencies grow their retainers.
I will build it with you and teach you how it works.
